CrankWheel:
How Bandalier is helping an Iceland-based software company penetrate the U.S. market.

​Jói Sigurdsson’s initial search for outsourced inside sales talent for CrankWheel, an Iceland-based software company providing a tool for screen sharing for sales teams, was to no avail – the agencies he found had out-dated business models. Then, one day, thanks to a comment made on Reddit, he learned about Bandalier.

“Someone had commented that Bandalier was working with a lot of B2B and SaaS kind of companies and getting good results, and that was really the reason why I decided to further look into working with their team–they seemed like a good fit.”

Originally, Jói and his co-founder were the only two people on CrankWheel’s sales team, so when they made the transition to working with a larger, outsourced team, Bandalier’s built-in structure proved beneficial to increasing their knowledge as well as simplifying the entire management process.

“Bandalier’s team was well-equipped to generate leads and conduct other prospecting work – they did a great job, especially Lydia who was selected by Bandalier to work closely with our team.”

“There were a few early demos that were with smaller companies that CrankWheel didn’t want to focus on, but Bandalier’s team adjusted to our expectations and needs pretty quickly. During 30-minute phone calls and video meetings, we discussed what was working and what was not, in addition to providing resources regarding our services. Bandalier’s team then created a sales pitch that I thought was really, really well done.”