GlossGenius:
Building a Beautiful Outsourced Inside Sales Team

Bandalier partnered with GlossGenius in the summer of 2022 to build their talent-focused outsourced inside sales team. GlossGenius was growing rapidly – but they needed some extra person-power to kickstart their sales engine.

GlossGenius is designed to empower beauty and wellness entrepreneurs. Their all-in-one software makes it easy to do … everything. Whether it’s payment processing, appointment scheduling, or inventory tracking, GlossGenius’ streamlined, all-in-one software makes it a breeze for beauty professionals to access the data they need. They balance an instant solution with highly-customizable features to deliver a platform that’s perfect for any entrepreneur in an aesthetically-focused industry.

Beauty professionals put their clients first – GlossGenius does the same. They’re hyper-focused on delivering perfect experiences to their entrepreneurs. Their passion shines through in every experience you have with their team. GlossGenius’ app is a delight to use, and thanks to their hard work, they’ve seen incredible natural growth. But they wanted to make sure every user was getting the most out of their platform.

That’s where Bandalier came in. As we prepared to launch our partnership, we knew that finding the right team members would be crucial. Bandalier’s team members would be key players in the construction of GlossGenius’ outsourced inside sales team. We know that it takes a special skill set to meet the challenges of building a new sales team.

Fortunately, Bandalier’s outsourced inside sales teams are ready to do exactly that. Our data-driven recruiting process helps us connect with incredible team members who are ready to take the next step in their careers. On their first day of Bandalier University training, we ask team members to complete an intake form. Team members share their career goals, preferred workplace culture, and current strengths. Similarly, as we prepare to launch new teams, clients complete their own intake forms. They share more details on their priorities for the team – everything from the qualities they prioritize in their team members to their favorite non-work topics. GlossGenius knew exactly what skills their team needed, and Bandalier was prepared to search for them.

We didn’t have to look far – we had two great fits who were ready to take on the challenge. First was Laura Horton, a long-time team member. She joined us as an inside sales representative before moving into a customer success role and becoming a keystone member of our largest team. When GlossGenius came on board, we knew it was the perfect opportunity for her to take the next step in her career. Next was Meghan Berke. She was new to our team and eager to use her past sales and customer success experience to take her career in a new direction. Together, they built an incredible, adaptable team.

Their first few weeks had a steep learning curve. Laura and Meghan leaned on each other and the GlossGenius team to learn everything they could as quickly as they could. Fortunately, both team members were familiar with the field. Meghan had past experience in the wellness industry, and Laura’s family works in the beauty industry.